Marketing and Branding

Brand Extension Study

This project explores the brand identity of Paloma Wool, a Barcelona-based fashion label known for its artistic approach to clothing and commitment to sustainability. The goal was to analyze the brand’s archetype, aesthetic language, and cultural positioning, then translate that understanding into a conceptual brand extension.

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Example Brand Extension

Group Project:

Financial Management Analysis

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Projects by Olivia Eckstine | Parsons School of Design

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